Bellevue, WA --:-- PT Open to work

Felix Macovei
Felix MacoveiBellevue, WA

One person for the whole product, from the first sketch to the final deploy.

20+ years shipping production code. From UX research to deployed APIs, I own the full stack.

Design
  • UX research
  • Interface design
  • Design systems
  • Brand identity
Engineering
  • React & Next.js
  • Node.js & APIs
  • MongoDB
  • Cloud & AI
20+
Years freelance
7
Years corporate
6+
Years startup
6
Years education

Twenty years, four acts.

  1. IBefore 2011

    Ink

    It started in print. Catalogs, ads and brand work for agencies, where grids, type and deadlines were non-negotiable. Pixel-perfect wasn’t a slogan. It was the job.

  2. II2011 to 2017

    Scale

    Allied Trade Group, then Lowe’s after the acquisition. Design turned into code: landing pages, campaigns and A/B tests for a Fortune 50 storefront, shipped hundreds of times a year.

  3. III2017 to 2025

    Stack

    Seven and a half years at Followone architecting MERN and React Native products across automotive, real estate and healthcare, then recruiting and leading the engineering team.

  4. IV2025 to now

    Founder

    Building my own: VoxaPoint’s AI voice platform, TruLight Studio, PixelTrack and Harmonix 360. Same obsession with the pixel, now with the whole product on the line.

I worked for
  • Allied Trade Group
  • Lowe’s
  • TruLight Studio
Read every chapter

Two disciplines. One pair of hands.

Most teams hand a design from one person to another and lose something in the translation. I carry it the whole way through research, interface, API, database and deploy, so nothing gets lost between the pixel and the product.

  • D Design & UX
  • F Frontend
  • B Backend
  • O Ops & Platform
  • T Tools
43 entries
A
  • A/B TestingD
  • Adobe IllustratorT
  • Adobe InDesignT
  • Adobe LightroomT
  • Adobe PhotoshopT
  • ArchitectureD
  • AWSO
  • AzureO
C
  • ConfluenceT
  • CSS3F
  • CursorT
D
  • DockerO
E
  • Express.jsB
F
  • FigmaT
G
  • GitO
  • GraphQLT
H
  • HTML5F
I
  • Interaction DesignD
  • InVisionT
J
  • JavaScriptF
  • JiraO T
L
  • LucidchartT
M
  • MongoDBB
  • MongooseB
N
  • Next.jsF
  • Node.jsB
  • npmO
P
  • PostgreSQLB
  • PostmanT
  • Proto.ioT
  • PrototypingD
R
  • ReactF
  • React NativeF
  • ResearchD
  • REST APIsB
S
  • SCSSF
  • SketchT
  • StripeO
T
  • TrelloT
  • TypographyD
U
  • Usability TestingD
V
  • VS CodeT
W
  • WireframingD

How a pixel becomes a product.

  1. 01

    Listen

    Talk to the people who will use it. Find the real problem behind the requested feature.

  2. 02

    Define

    Turn findings into flows, data models and a short list of what “done” means.

  3. 03

    Design

    Wireframe, prototype and test with real users before a line of production code.

  4. 04

    Build

    Ship in small, working slices, with interface, API and database moving together.

  5. 05

    Refine

    Measure what people actually do, then sand down every rough edge.

I've worked side by side with Felix for over 6 years and I have never met a more committed, passionate or positive artist. Simply put, he lives to please through his design and you will not be disappointed.
James MadeirosCreative Director, O2
There is nobody like Felix. I have worked with dozens and dozens of designers and no one has the creative clarity and code mastery that Felix brings to every project.
Michael PinkowskiPresident, Parsimony
Available for full-time roles and select freelance projectsLet's build the next one.