Felix MacoveiBellevue, WAAvailable for full-time roles and select freelance projects
From the first conversation to the final deploy, I’m the one who sees the whole picture.
20+ years shipping production code. From UX research to deployed APIs, I own the full stack.
- UX research
- Interface design
- Design systems
- Brand identity
- React & Next.js
- Node.js & APIs
- MongoDB
- Cloud & AI
- 20+
- Years freelance
- 7
- Years corporate
- 6+
- Years startup
- 6
- Years education
Case studies (04)
Products I designed, engineered and shipped, told as stories.
PixelTrack
One calm place for clients, projects, time and money: twelve connected tools for freelancers and small studios, with a password vault even the server can’t open.
- 12
- Connected tools replace a stack of separate apps
- 0
- Plaintext secrets ever reach the server
Harmonix 360
Twenty-two tools organized the way a church actually works, from Sunday planning and kids check-in to giving, plus live sermon translation into twenty languages on every listener’s phone.
- 22
- Tools in one plan, with no per-feature or per-seat fees
- 20
- Languages translated live, as the sermon is preached
TruLight Studio
A Seattle web and AI studio I co-founded to give small businesses, churches and nonprofits the kind of product thinking usually reserved for big budgets: beautiful websites, built to win customers.
- 50+
- Projects delivered for local businesses and ministries
- 100%
- Client satisfaction across every launch
LiveDot
A QR code generator that treats the code as a design object and a live link: on brand codes you can edit after printing, with every scan counted.
- 20
- QR code types, from links and Wi-Fi to menus and vCards
- 6
- Pattern styles on the free plan, with gradients on Pro
Twenty years, four acts.
- IBefore 2011
Ink
Print design for agencies: catalogs, ads and brand work, where pixel-perfect was the job.
- II2011 to 2017
Scale
Allied Trade Group, then Lowe’s. Landing pages, campaigns and A/B tests for a Fortune 50 storefront.
- III2017 to 2025
Stack
Seven and a half years at Followone building MERN and React Native products, then leading the team.
- IV2025 to now
Founder
Building my own products: TruLight Studio, PixelTrack and Harmonix 360.
Two disciplines. One pair of hands.
Most teams hand a design from one person to another and lose something in the translation. I carry it the whole way through research, interface, API, database and deploy, so nothing gets lost between the pixel and the product.
Design & UX
- Architecture
- Wireframing
- Prototyping
- Typography
- Interaction Design
- Usability Testing
- Research
- A/B Testing
Frontend
- React
- Next.js
- JavaScript
- HTML5
- CSS3
- SCSS
- React Native
Backend
- Node.js
- Express.js
- MongoDB
- Mongoose
- REST APIs
- PostgreSQL
Ops & Platform
- Git
- Azure
- AWS
- npm
- Jira
- Stripe
- Docker
Tools
- Figma
- VS Code
- Cursor
- Jira
- Trello
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Sketch
- Lucidchart
- Proto.io
- InVision
- GraphQL
- Postman
- Confluence
How a pixel becomes a product.
- 01
Listen
Talk to the people who will use it. Find the real problem behind the requested feature.
- 02
Define
Turn findings into flows, data models and a short list of what “done” means.
- 03
Design
Wireframe, prototype and test with real users before a line of production code.
- 04
Build
Ship in small, working slices, with interface, API and database moving together.
- 05
Refine
Measure what people actually do, then sand down every rough edge.
I've worked side by side with Felix for over 6 years and I have never met a more committed, passionate or positive artist. Simply put, he lives to please through his design and you will not be disappointed.
There is nobody like Felix. I have worked with dozens and dozens of designers and no one has the creative clarity and code mastery that Felix brings to every project.